Using Social Media for Real Estate

Did you know that 95% of homebuyers use online tools during their search? And 77% say social media influences their decisions. Platforms like Instagram, Facebook, TikTok, and YouTube are the most effective for reaching younger buyers, especially millennials and Gen Z.

Instagram
Instagram is perfect for sharing stunning property photos, virtual tours, and highlights of neighborhoods. It’s especially popular with millennials—59% of its users are aged 18-34.
Facebook
Facebook still attracts a wide range of users. It’s great for live virtual tours, targeted ads, and listings on Facebook Marketplace. However, it’s less popular than before due to newer platforms.
TikTok
With 63% of Gen Z using TikTok, this platform is ideal for short, creative property videos and tips for first-time buyers.
YouTube
YouTube, the second-largest search engine, is great for longer content. Agents can post detailed property tours, client reviews, and home-buying advice.
LinkedIn
Though less flashy, LinkedIn helps agents connect with other professionals. Building relationships here can lead to valuable referrals..

Post High-Quality Visuals
Beautiful photos and videos get more clicks. Professional-quality visuals stand out in crowded feeds.
Engage with Followers
Reply to comments, host live Q&A sessions, and share useful tips to build trust.
Use Analytics
Tools on Instagram and Facebook show what works. Use this data to improve your posts.
Invest in Ads
Boosting posts or creating targeted campaigns helps you reach the right audience.

Why Professional Visuals Matter

Great photos and videos can make a huge difference. Listings with high-quality images sell 32% faster, says Redfin. Videos make properties feel more personal and exciting, which draws in buyers.

Why It Works

Younger buyers live online and expect visually engaging, interactive content. By meeting them on their favorite platforms, agents can connect in an authentic way.

Social media isn’t just a trend; it’s a powerful tool for reaching today’s buyers. Pairing smart social strategies with professional visuals gives agents a big advantage in a crowded market.